The pages of history are filled with the disruptive accomplishments of provocateurs. Otherwise known as trendsetters, rebels and rabble-rousers. Think of people like Branson, Brockovich and Bono. Or companies like Apple and Zappos.
Gair Maxwell is an author, raconteur and entrepreneur who routinely upsets the applecart of traditional thinking. His keynotes and seminars stir audiences to embrace game-changing ideas that challenge a world full of “me-too” thinking.
He has slogged his way through the business trenches. For over a decade, he has invested 50,000+ hours on-site working with executives and managers in more than fifty industries to improve profitability and enhance brand value.
Co-founder of “The Seamless Brand”, he helps you see the difference between owning a “brand of distinction” as opposed to wearing a “badge of ownership” and why it becomes a strategic advantage in any category.
Gair whisks audiences on a journey beyond, hot air, hype and happy talk to reveal what really works in creating “brands of distinction”. He has delivered hundreds of customized presentations across Canada, the U.S. and the Caribbean with keynote topics that focus on branding, customer service, team dynamics and entrepreneurship.
His provocative insights, not only provide the foundation for his content, but has also triggered substantial growth in many companies, including one that grew from a handful of locations to over 100 franchises nationwide in less than 5 years.
He'll never be confused with being a motivational speaker. Don’t expect him to wade into murky, mission statement-fuelled waters of "empowerment" or “best practices”. He's about as subtle as a punch in the jaw when it comes to jarring audiences from their buzzword-induced stupor and back into the world of direct English and common sense.
Even the most jaded business veterans have been known to walk away from one of his keynotes, muttering, “I have never thought about branding and business that way before”.
He is not one to “go along to get along” with politically safe arguments organizations use to remain stagnant and mediocre. When people moan “there is nothing sexy about we do or sell”, he responds by saying there is nothing inherently sexy about computers or coffee either, but Apple and Starbucks have figured out ways to sell plenty of both, while sending stock prices soaring.
Anything can be made cool and culturally relevant. It's not what you have to work with; it's whether or not you have the will to do the work.
He likes to play air guitar, make up his own words and create ad-lib magic on the spot with each and every audience. A fan of WWII history, European travel and NFL football, he also admires the writing of Paulo Coelho and is a sucker for Hollywood romance epics like "Jerry Maguire"and "Walk the Line".
A marshmallow when it comes to his 3-year old grandson, he also has eyes for one girl. His heart still flutters whenever she walks into the room.
He doesn’t clap and say “yes” to every speaking or business opportunity. If he doesn’t see potential for a fit and projects he can believe in, he will gladly recommend another speaker or service provider more aligned with your organization and what you are trying to achieve.
The marketing company in which he is a partner also refuses to submit or answer to RFP’s on the principle that asking for strategy and creative before clarity is a flawed exercise from the start.
Gair is co-founder of The Seamless Brand™
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Gair's book, Nuts, Bolts & a Few Loose Screws is formatted as a composition of essays and short stories that connect the dots when it comes to building brands that stick.