Unlock the Power of Legends

Are you ready to unlock the secret to becoming a legendary brand? Learn from real-life examples of ordinary leaders who achieved extraordinary results. Discover how to create an organic pull, ditch the frustration of pitching and advertising, and become a "Category of One" for decades to come. From a "Huggable" car dealership to a Vegas pawn shop, Big Little Legends is jam-packed with reasons why every brand should discover, tell and believe in their own story."

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The Blueprint for Creating an Irresistible Brand and Cutting Through the Noise

Big Little Legends is a guide for business leaders who want to achieve legendary, larger-than-life status for their organization. This book challenges conventional business truisms and rejects status-quo marketing, instead exploring the practicality of purposeful, long-term thinking that allows any enterprise to flourish. In effect, to become the Apple, Ferrari, NIKE or Mona Lisa of your category.

In this book, you'll learn how to:

  • Reject status-quo marketing and create an irresistible brand that cuts through the noise.

  • Create reputational equity with your market through the power of consistency and trust.

  • Discover your vision and legacy, and attract top talent to help you grow exponentially.

  • Become a "Category of One" in your industry, and achieve legendary status.

With real-life examples and insights from some of the world's most unforgettable brands, Big Little Legends This is not a book for those seeking quick-fix solutions or trendy gimmicks, but for business leaders with vision and initiative, determined to create a legendary brand in their category.

"Without magic, it's just marketing."

buy ‘BIG LITTLE LEGENDS’ from any of these retailers:

Meet Gair

Gair delivers electrifying interactive keynotes and workshops, inspiring everyday people to punch above their weight class and build the kind of brand with top talent and customers seeking them out.  He has presented his business strategies on stages, touring in 33 US states, 10 Canadian provinces, the UK, Europe, Mexico and Latin America.

Gair has worked with some of the world’s most dynamic organizations, including Apple Specialist Marketing Group, Caterpillar, NAPA and Virginia Tech. Gair has shared conference stages with some of the biggest business icons, such as Richard Branson and Gene Simmons, delivering 80-90 presentations annually.

A former broadcaster, Gair racked up 10,000+ interviews and 30,000+ broadcasts in an award-winning radio and television career in his native Canada. 

I am delighted that you stopped by. I’ve had hundreds of conversations with people just like you and me who are in the business trenches daily. We put our heart and soul into what we are building, but it isn’t easy some days. The good news is there’s a better way to build a strong brand that lives for a long time. And that’s why I spent four years writing this book so that you could discover something magical that the marketing world isn’t sharing. Get ready for an adventure as you read about everyday leaders who have built irresistible brands. And drop me a note when you’re done. I’d love to hear what you’re favourite story in BIG LITTLE LEGENDS is.

Be Legendary.

  • "It's your fault I couldn't get to sleep last night Gair Maxwell. Branding is a black hole for most of us. Not for you. You see clearly through the noise. You have challenged me on how to re-think brand and how we're going to play the long game".

    Matt Syms, CEO

  • I just finished reading Big Little Legends! WHAT A BOOK!! Epic storytelling. Incredible examples. Practical... such a phenomenal read!

    Kevin Rempel, Toronto, ON

  • “When we met at the Vistage Speakers Zoom Program, I found out that you were also an author I immediately got a copy of your book. I had a feeling that it was going to be a very special book and I did something I have never done before. I decided not to read it right away and wait until my birthday, to give it as a present to myself. Today was my birthday and reading your book was a most wonderful present indeed. Insightful, engaging, entertaining and enlightening."

    Steven Snyder, MAUI

FAQ’s

  • The following formats are available: softcover, audiobook, or Kindle eBook version.

  • You can buy BIG LITTLE LEGENDS from Amazon (all countries), Walmart, Barnes & Noble (US), Indigo (Canada), Kindle, Audible, and Kobo.

  • Yes! Please send Rony a quick email at rony@pagetwo.com.

  • Gair would love to speak to your audience. To check Gair’s availability, please send an email to dana@gairmaxwell.com