How a $50 Dollar Video Inspired a Movement
Every brand in the world – including yours - would love to become a giant, irresistible magnet on steroids that attracts unusually high volumes of customer interest and attention. But, the competition for attention grows each week in the midst of a furious blizzard of instantaneous and relentless swirls of information whiteouts assaulting our eyes, ears and minds.
You have every right to complain about this storm, however complaining has never been known to work as a business and brand strategy. None of this is going away anytime soon and if we don’t learn how to master this new marketing game for all it’s worth, rest assured our competitors surely will.
When there are millions of cat videos, millions of blogs, millions of podcasts, songs, movies, photos, apps and millions of everything competing for our attention — just being noticed has become its own currency.
63% of marketers, globally, claim that generating traffic and leads is their #1 business growth challenge. And that problem gets solved in a hurry when you become the subject of much conversation and word-of-mouth buzz. You dream about the day when you have so much Top-of-Mind awareness that swarms of people are knocking on your door and coming to you.
What if a video made for less than $50-dollars, originating from a small town in Saskatchewan and a controversial commercial from the world’s largest advertiser offer significant clues on how any brand – including yours – can inspire a movement and create JAW-DROPPING ATTENTION on this edition of Leaders & Legends.
“In advertising not to be different is virtually suicidal” WILLIAM BERNBACH
P.S.... Meanwhile ... the Moose Jaw vs Norway story also made it all the way to the Colbert Show!
P.P.S. If you want to throw your support behind "Mac The Moose", click here: https://ca.gofundme.com/mac-the-moose
Planning a Speaking Event?
As the wheels of business turn faster each quarter, your company or industry association may be making plans to stay ahead of the über-fast relevance curve. In that spirit, we are now booking events for 2019 and 2020 with organizations like the Packaging Distributors of America to dramatically rock their next conference with keynotes and workshops that inspire audiences to achieve a new level of “STADIUM-SIZED PERSPECTIVE”. For booking inquiries, please contact us.
Buckle Up. Start Your Imagination Engine!
Got Brand?
Maybe you have been thinking and pondering for a while that its time to let everybody else zig while you ZAG and take your business and brand in a new and different direction. If you're feeling now is the right time to RE-POSITION and DIFFERENTIATE your company or organization and begin the journey towards becoming a "Category of One", Start HERE.
Other Resources for You to Explore:
Purchase the critically-acclaimed, NUTS, BOLTS AND A FEW LOOSE SCREWS. Available at Chapters.ca and Amazon.com.
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"Everything you can imagine is real" PABLO PICASSO