Pawn Stars & the "Mona Lisa Effect"
What is the average number of potential customers that visit your business each day? Whether they walk through the front door or click on your home page, every single business should be able to calculate a daily average when it comes to people stopping by to take a look at what you are offering. For example, the average pawn shop in America attracts about 200 visitors a day.But, anyone in any town or any category can be lumped in with the "average". Few emerge as the exception.
"True entrepreneurs, disruptors and game-changers gag at the very thought of seeing themselves as merely 'average'; a nauseatingly repulsive word that winners routinely expel from their vocabulary"
One of the time-honored secrets for you to become exceptional is to learn an entirely different language based on studying recurring success patterns of those who have already triumphed. Notice little things like duplications and commonalities; patterns of human behaviour that repeat themselves in wildly different arenas and disciplines.
One such pattern can be decoded by studying how real human are mesmerized by a certain Da Vinci masterpiece and how that same, hypnotic force of nature can be observed at a certain second-hand store on the wrong side of town. If you are curious and serious about exploring the exceptions, cruise north of the Vegas Strip and discover how The Mona Lisa Effect can dramatically boost your marketing efforts on this edition of The Reinvention Chronicles.
"Study the science of art. Study the art of science. Develop your senses, especially learn how to see. Realize that everything connects to everything else" LEONARDO DA VINCI, 1452-1519
And how did the Mona Lisa become so overrated in the first place?
The tale of the 1911 theft of the Mona Lisa is even more fascinating when you stop to realize the vital role that story-telling and myth-making played in the years before the heist.
And as for the actual robbery, it was a lot easier than anyone could have imagined.
Planning a Speaking Event for 2018?
As the wheels of business turn faster each quarter, many organizations and trade associations are making plans to stay ahead of the über-fast relevance curve. In that spirit, the 2018 calendar is already getting a little jammed for upcoming conferences and events eager to have Gair Maxwell deliver keynotes and workshops that inspire audiences to achieve a new level of “STADIUM-SIZED PERSPECTIVE”. For booking inquiries, please contact us.
Got Brand?
Looking for help to DIFFERENTIATE your business and brand in 2018? Start HERE.
Could Your Personal Brand Become “Legendary”?
Successfully launched in 2017, Gair has an exclusive 1-on-1 coaching program for entrepreneurs who aren’t afraid of the challenge that goes with punching above their weight class and becoming “larger than life.” It’s called THE LEGENDMAKERS™, based on a coaching model that is heavily influenced by illustrious figures such as King Arthur, Batman, Sir Winston Churchill, Henry Ford, Amelia Earhart, JFK, Vince Lombardi, and Walt Disney, among others. If curious, send us an email.
Explore Other Resources on the Road to Reinvention:
Could your business become a ‘CATEGORY OF ONE’? Enroll at HUGGABLE UNIVERSITY and get ready to INSPIRE YOUR TEAM & IGNITE YOUR BRAND. Sharing secrets from one of Canada’s greatest small business success stories, our monthly, video-based sessions can help your company discover how to BE DIFFERENT. BE UNTOUCHABLE. BE REMEMBERED. Get Your FREE session now.
Purchase the critically-acclaimed, NUTS, BOLTS AND A FEW LOOSE SCREWS. Available at Chapters.ca and Amazon.com.
Decipher the REINVENTION CODE, get updates and continue the DISCUSSION on FACEBOOK.