Have you ever wondered why among 35,000 masterworks in the Louvre, just one comparatively unremarkable, 30-by-21-inch painting is perpetually surrounded by tourists, all jostling to take a selfie and share their experience? In Big Little Legends, you'll discover timeless secrets such as the Mona Lisa Effect—an invisible force that flips the dynamics for specific brands, attracting the customer to them.

Magically, they become irresistible. 

In a wild, rollicking journey through brands in many sectors, explore real-life stories of ordinary, everyday leaders who accomplished extraordinary results—and learn how they did it. Discover how successful brands focus their marketing efforts on creating an organic pull instead of a manufactured push, ditching the frustration of pitching and advertising while ensconcing their brands as a "Category of One" for decades to come.

You'll learn how to become a word-of-mouth juggernaut and make people become willing accomplices in marketing your brand. From a "Huggable" car dealership on the East Coast, an Ontario burger joint in the middle of nowhere, to a Vegas pawn shop and more. Big Little Legends is jam-packed with reasons why every brand should discover, tell and believe in their own story.