BIG LITTLE LEGENDS

Media Kit

Rise Above the Digital Noise: Make Your Brand Unforgettable in a Sea of Sameness

In today's hyper-connected world, businesses are not just competing with local rivals; they're up against global giants. The digital age has leveled the playing field, but it has also flooded it. Every day, thousands of new products and services are launched, each clamoring for attention.

You've poured your heart and soul into your business. Late nights, early mornings, and countless cups of coffee have gone into perfecting your product or service. But despite all this, you feel like a tiny fish in a vast ocean. The digital noise is deafening. Your brand's voice, no matter how unique or vital, is drowned out by the cacophony of viral videos, influencer endorsements, and pay-to-play advertisements.

The challenge isn't just about being seen; it's about being remembered. It's about forging genuine connections in an age of fleeting digital interactions.

‘Category of One’ brands, on average, earn 76% of the total value in their market and have market capitalizations 5-10 times higher than their competitors.

We Understand Your Struggle

In the vast expanse of the business landscape, it's easy to feel lost, unheard and overshadowed. We've collaborated with countless businesses that have walked in the same shoes as you. They have grappled with the challenge of being just another voice in a sea of sameness, echoing the same messages and blending into the background without even realizing it. But here's the silver lining: there's hope. There's a path to distinctiveness - to making your voice resonate above the din. That's precisely why we developed the Masterclass. It's more than just a course; it's a transformative journey designed to help businesses like yours break free from the mold, find their unique voice, and truly stand out.

Video Block
Double-click here to add a video by URL or embed code. Learn more

become a Category of one

Participant Booklet is attached. I will bring hard copies, but we make it a habit to send soft copy to chairs – just in case.

BIG LITTLE LEGENDS’ GAIR MAXWELL

2024 Speaker Introduction

HOST FAQs

  • A dedicated HDMI connection with a projector that has been tested to be in good working order will be required. Any form of cloud-based set-up is NOT going to work.

    The files we’re working from are massive. Heavily loaded with audio and video, cloud-based (casting) formats cause severe glitching.

  • Should there be some members joining us virtually, those folks will have to join via another computer. My computer is dedicated for the in-person session only. There have been many failed attempts to try and merge ZOOM through my computer and it just won’t work. The technology has not caught up with what we would all like to see.

  • I will send out a CONFIDENTIAL questionnaire that is a quick way for you to help me better understand your members. This questionnaire: "7 Questions" about your roster are fun to fill out and illuminating in a way that makes you reflect on their journey.

  • We have found that reading the book ‘BIG LITTLE LEGENDS: How Everyday Leaders Build Irresistible Brands’ has proven helpful for teams in quickly grasping the concepts.

  • Gair will bring hard copies of the Participant Booklet for every member on the roster. You are welcome to download and print your own in advance.