BIG LITTLE LEGENDS

Media Kit

Rise Above the Digital Noise: Make Your Brand Unforgettable in a Sea of Sameness

In today's hyper-connected world, businesses are not just competing with local rivals; they're up against global giants. The digital age has leveled the playing field, but it has also flooded it. Every day, thousands of new products and services are launched, each clamoring for attention.

You've poured your heart and soul into your business. Late nights, early mornings, and countless cups of coffee have gone into perfecting your product or service. But despite all this, you feel like a tiny fish in a vast ocean. The digital noise is deafening. Your brand's voice, no matter how unique or vital, is drowned out by the cacophony of viral videos, influencer endorsements, and pay-to-play advertisements.

The challenge isn't just about being seen; it's about being remembered. It's about forging genuine connections in an age of fleeting digital interactions.

Gair’s Speaker Images

We Understand Your Struggle

In the vast expanse of the business landscape, it's easy to feel lost, unheard and overshadowed. We've collaborated with countless businesses that have walked in the same shoes as you. They have grappled with the challenge of being just another voice in a sea of sameness, echoing the same messages and blending into the background without even realizing it. But here's the silver lining: there's hope. There's a path to distinctiveness - to making your voice resonate above the din. That's precisely why we developed the Masterclass. It's more than just a course; it's a transformative journey designed to help businesses like yours break free from the mold, find their unique voice, and truly stand out.

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Gair’s Bios

Gair Maxwell in a Tweet

Best-Selling Author and Speaker. Former Broadcaster and Lifelong Golfer. Gair loves to share his expertise on how Big Little Legends are born!

Gair Maxwell in 100 Words

Endlessly curious about the creation of legends and myths, Gair Maxwell is a global authority for helping organizations create iconic brands that attract legions of customers and top talent – without having to resort to using any “pushy” marketing tactics. The trickle-down impact on any company, community, or career can be enormous. Some organizations have achieved 15-20X financial growth while becoming a much desired “Category of One”.

Gair Maxwell in Two Sentences

The stories within Gair's book 'BIG LITTLE LEGENDS' are universally applicable to any company in any industry that would like to spark a Leadership Mindset to create their own legend. Gair's Keynote Speaking Sessions are dynamic, interactive and introspective as they outline the learned skills that are required to grow and sustain any magnetically irresistible brand. 

Gair Maxwell in 30 Seconds

Gair’s riveting keynote presentations are packed with real-life stories and benefit from his many decades of in-the-trenches business experience. Scores of event planners rave about his innate gift for simplifying complex ideas into easily digestible bites that any audience can implement right away.

Gair delivers electrifying interactive keynotes and workshops inspiring everyday people to punch above their weight class and build the kind of brand with top talent and customers seeking them out.  He has presented his business strategies on stages, touring in 33 US states, 10 Canadian provinces, the UK, Europe, Mexico and Latin America.

Gair has worked with some of the world’s most dynamic organizations, including Apple Specialist Marketing Group, Caterpillar, NAPA and Virginia Tech. Gair has shared conference stages with some of the biggest business icons such as Richard Branson and Gene Simmons, delivering 80-90 presentations every year with global representation from speaker bureaus in Canada and Mexico.

A former broadcaster, Gair racked up 10,000+ interviews and 30,000+ broadcasts in an award-winning radio and television career in his native Canada.

It's a curiosity that 's firmly grounded in the lessons of military, sports and music history and deconstructing the core principles that create any legend.

BIG LITTLE LEGENDS’ GAIR MAXWELL

2025 Speaker Introduction

HOST FAQs

  • A dedicated HDMI connection with a projector that has been tested to be in good working order will be required. Any form of cloud-based set-up is NOT going to work.

    The files we’re working from are massive. Heavily loaded with audio and video, cloud-based (casting) formats cause severe glitching.

  • Should there be some members joining us virtually, those folks will have to join via another computer. My computer is dedicated for the in-person session only. There have been many failed attempts to try and merge ZOOM through my computer and it just won’t work. The technology has not caught up with what we would all like to see.

  • I will send out a CONFIDENTIAL questionnaire that is a quick way for you to help me better understand your members. This questionnaire: "7 Questions" about your roster are fun to fill out and illuminating in a way that makes you reflect on their journey.

  • We have found that reading the book ‘BIG LITTLE LEGENDS: How Everyday Leaders Build Irresistible Brands’ has proven helpful for teams in quickly grasping the concepts.

  • Gair will bring hard copies of the Participant Booklet for every member on the roster. You are welcome to download and print your own in advance.