What’s Your Reason to Celebrate?
What inspires you to celebrate?
Motivates you to high-five, fist-pump and do the happy dance?
For Tim, his idea of a celebratory event happened as a teenager every time he and his dad took road trips away from the 1,200-acre family farm situated near the small town of Weyburn, Saskatchewan. He and his grain-farming father would head to the car auctions happening an hour down the road in the big smoke; the provincial capital of Regina. When he was 16, Tim got hooked on the energy, the excitement and elegance surrounding shiny new rides.
Unlike a lot of high-schoolers who struggle to find their footing on any career path, Tim’s life-long ambition was to be a positive force in the automotive industry.
Tim Beach was pre-packaged and fuel-injected with upbeat mojo from Day One.
But, for the longest time, that’s not the story that was being portrayed outwardly at his Calgary-based dealership. When we met, Tim was swimming in the sea of sameness with about 120 or so dealers in his trading area. From the outside, it was difficult to see any substantial difference between him and his competitors. Similar products at similar price points. And no matter how hard Tim and his team tried. No matter how many slick, well-packaged marketing campaigns they ran or spaghetti on-the-wall advertising dollars they threw at the problem, they still got lumped in with the rest of the copycats in a crowded category.
All that changed in June of 2019 when Tim and his team tapped into their true character and started sharing stories of celebration on daily Facebook videos. Each day, Alberta’s Celebration Destination plants karmic seeds with a new reason to celebrate and symbolize that generous spirit with matching cakes and cupcakes.
Let’s go behind the scenes with Tim Beach at Charlesglen Toyota and hear about the harvest of results that flow from an Attitude of Abundant Generosity on this segment of Leaders & Legends.
“The farmer has to be an optimist or he wouldn’t still be a farmer” WILL ROGERS
p.s…. As Tim Beach is fond of saying, “Everyone and every business has a story to tell. You just have to dig deep to find that story and bring it to life in a way that people can see and feel”. The numbers certainly support that point of view. Over a two-year period, website traffic for Charlesglen Toyota is up by 46%. In January of 2019, there were 11,867 visitors to their website. In January of 2021, that number had climbed to 19,434, thanks to a strategy that has much less to do with marketing and just much more focused on being who they really are.
YOUR BRAND. WIDE-OPEN.
Throughout the course of the pandemic, we have made every effort to serve small to medium-size business owners with an open heart and no strings attached. That's why we allot a certain amount of time each month for readers like you to schedule a 20-Minute Discovery Session via ZOOM. If you are facing a business or branding challenge that you are not quite sure how to handle and need to bounce ideas and gain clarity, we’re only a click away.
If now is the opportune time to differentiate, re-position and realign your organization, why not explore a metaphorical road trip called THE BRANDING HIGHWAY. Our in-person and virtual Executive Bootcamps serve as both journey and destination to help your brand emerge as an undeniable, undisputed, "Category of One". Impossible to describe, this unpredictable journey is best understood when you take a quick peek at this Video Overview:
“The most important victory is the one which has to arrive” ENZO FERRARI
PLANNING A SPEAKING EVENT?
The wheels of business turn faster each quarter and your company or industry association may be anxious to stay ahead of the lighting-fast relevance curve. In that respect, we are scheduling many in-person and virtual programs for 2021 with customized content designed to inspire conference attendees to acquire a “STADIUM-SIZED PERSPECTIVE”.
For more information on scheduling an In-Person or Virtual Speaking Program, send us a note here: bookings@gairmaxwell.com
Every week someone asks a question about our videos and more specifically our media partner responsible for the storyboarding, production and editing. Headquartered in the shadows of the CN Tower in Toronto, Ontario, Defiant Astronaut Media is uniquely positioned to help business leaders re-think what's possible with this art form and how it can help build your brand. If you are curious about what's involved to get the proper gear to support your own video publishing efforts, here is a few ideas to get started. Click here: https://kit.co/defiantastronaut
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“If you choose not to decide you have still made a choice” NEIL PEART