A Damn Good Conversation About a Big Little Book
Through the halcyon days of late-night television, it was common to see celebrities, actors, rock stars and best-selling authors appear on talk shows hosted by stars like Carson, Leno, and Letterman.
Light-hearted banter, good-natured ribbing, and a not-so-shameless plug for their latest motion picture, CD, or book would send sales skyrocketing.
For some, a guest appearance on programs of that magnitude created overnight stardom. You and I know how different it is today and when you are the person with a new book to promote, you consider yourself fortunate to be invited to a podcast with a guy named Joe.
Chatting it up with Rogan would be great but, from where I sit, a damn good conversation with Ferraro is even better.
“Damn Good Conversations happen when we are intentional with our words and open with our hearts”.
Joe Ferraro has been honing his craft for years, quietly earning the distinction of being “America’s Podcasting Coach”. Joe fervently believes that damn good conversations demand an openness to learn, being fully present, listening with empathy, and asking damn good questions. His sincere curiosity explains why personalities like Seth Godin, Daniel Pink, Roy Firestone, and Debbie Millman make repeat appearances. It’s also why an increasing number of business leaders, artists, and authors are asking for Joe’s help to sharpen their podcasting skills.
When Joe asked if we could hop on ZOOM for a chin-wag about the new book, I couldn’t say YES fast enough!
Officially released this week on Amazon you can see and hear Joe and I having a Damn Good Conversation About a Big Little Book on Leaders & Legends.
“Joe Ferraro is the Vince Lombardi of the spoken word.” COLE SCHAFER
p.s… Nearly four years in the making, BIG LITTLE LEGENDS can now be shipped worldwide straight to your front door. Explore the origin of legends, see how they are created and the insight that offers for anyone trying to build an irresistible brand. The way we choose what to buy, like the way we choose to vote, which football team we support or decide on a vacation destination, will never be logical. This is why the brand legend in any product/ service category always enjoys a hefty competitive advantage over the many other players hoping and trying desperately to get noticed.
BIG LITTLE LEGENDS is the direct result of more than a decade of first-hand research and experience developing meaningful brand strategies that drive growth, prosperity and long-term equity. Twelve chapters with timeless lessons that anyone with courage, initiative and vision can apply to create a compelling brand that is both substantially different and enduringly relevant.
Learn more at www.biglittlelegends.com
To order in Canada, click here.
To order in the United States, click here.
To order in the U.K, click here.
Amazon Books has Big Little Legends: How Everyday Leaders Build Irresistible Brands available in most countries around the world.
YOUR BRAND. ON TRACK.
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“Every human being has a personal legend to be fulfilled, and this is our reason for being in the world. This personal legend manifests itself in our enthusiasm for the task" PAULO COELHO