How Bob is Bringing The Heat
Social media has been described as equal parts:
Fake.
Artificial.
Superficial.
Disconnected.
Divisive.
Materialistic.
Goal-oriented.
Comparative.
Competitive.
Self-Indulgent.
In other words, the platforms tend to reflect shallow thinking and phoney-baloney behaviours that are for the most part, anti-social.
But it doesn’t have to be that way.
Ever since the internet splintered content creation into a billion different pieces, the word ‘viral’ doesn’t mean what it once did. But that doesn’t mean you can’t build a loyal, sustainable micro-audience that gains considerable traction over time. As detailed in Chapter 9 of BIG LITTLE LEGENDS, the idea is for you to create your own Media Company, applying a strategy similar to Red Bull, Casey Neistat and those outrageous Savannah Bananas who just packed 41,000+ fans just last week into Houston’s Minute Maid Park.
“The empires of the future are empires of the mind”
SIR WINSTON CHURCHILL
“In a post-trust world that hungers for salacious gossip and instant gratification, what if you could speak with authority and confidence in a way that earns credibility and respect?”
And if you are a niche, B2B manufacturer like New Brunswick-based Thermalwood Canada, don’t be surprised when this same approach starts turning heads and brings widespread recognition for your efforts. In a special guest post from Bob Lennon, watch him describe how six long years of patience and consistency is paying off in a big way.
Grab your favorite bevvy, find a comfy chair near your favourite fireplace and see how Bob Brings The Heat on this edition of Leaders & Legends.
Thinking Like a Media Company
It is the #1 FACTOR TO GROW YOUR BUSINESS & BRAND today.
It is Practical. Doable. Well within the Possible.
It requires a long-term, visionary approach with respect to the level of priority you place on producing consistent, original content.
It means thinking like a Media Company first.
A product / service company second.
“The one who provides the market with the best stories and information will always slaughter the one who just wants to sell products or services.”
Crafting a Media Company: A Journey of Learning, Growth, and Integrity
Just like doctors who graduate from medical school before doing internships and residencies, creating your own Media Company will require some heavy early lifting. Slogging along to hone your craft and pay your dues.
· It means saying no to instant gratification.
· Rolling up your storytelling sleeves.
· Planning. Scripting. Learning a new craft.
· Making mistakes. Doing better next time.
· Making more mistakes.
· Learning. Growing. Polishing.
His background is science and engineering, but in 2018, Bob Lennon started doing all those creative, artistic things and more. Together with his son Jonathan (behind the camera) the father-and-son duo set out on a journey to create their own Media Company for their small manufacturing company in Northern New Brunswick.
And they are doing it without compromising their professional integrity and trying to be something they’re not on social media.
Building A Media Company: Leadership Discovery
Six years ago, Bob Lennon had the vision and foresight to see things like fellow Canadian Wayne Gretzky. To skate where the marketing puck is going to go.
In 2024, it’s still headed that way.
Building your own Media Company and legendary brand, however, will demand a much greater vision than what is required by most sales-driven organizations. It’s like standing on a 100-foot cliff and seeing the bottom 50 feet below.
To see clear water on a cloudy day.
As a leader, Sir Winston Churchill saw the Nazi threat looming on the 1930’s horizon, long before anyone else did in Great Britain. That’s why Churchillian-level vision is perhaps the rarest of all leadership qualities.
The art of seeing the invisible.
To paint the picture of tomorrow, today.
Refusing to accept what is. Discovering what can be.
And when you persist through your own blood, toil, tears and sweat, producing consistent, original content, only then do you begin to create the legend.
Only then does the market start coming to you and seek you out.
Just like my friend Bob Lennon.
Bob Lennon and Susan Holt
“If you’re not prepared to be wrong, you will never come up with anything original”
SIR KEN ROBINSON
BIG LITTLE LEGENDS: THE MASTERCLASS
Leaders & Legends allows us to keep you updated on future events like our next BIG LITTLE LEGENDS MASTERCLASS. Our next in-person MASTERCLASS is scheduled for April 18th in Calgary, AB. With one click you can see how the BIG LITTLE LEGENDS MASTERCLASS is ideal for small companies and solopreneurs who want to make a make a substantial splash in their market. There is a limit of only 4 companies for each in-person MASTERCLASS. Reach out to our Chief Efficiency Officer, Maria Pegg for further details. You can e-mail her at maria@biglittlelegends.com.
PLANNING A SPEAKING EVENT?
The wheels of business turn faster each quarter and your company or industry association may be curious to explore enduring principles from the origin of legends. We know true and measurable value doesn’t occur from time on the stage, but the enduring IMPACT generated after the smoke clears and the dust settles. If you have an in-person event coming up later this year or in 2025, you may want to consider offering the universally-applicable message of BIG LITTLE LEGENDS.
“Heroes get remembered. Legends never die”
BABE RUTH
UNLEASHING LEGENDARY INSIGHTS: SUPERCHARGE YOUR EVENT WITH BIG LITTLE LEGENDS
For more information on scheduling an In-Person or Virtual Speaking Program, contact us here: bookings@gairmaxwell.com
Elevate Your Event with a Captivating Speaking Program! 🌟 Whether In-Person or Virtual, it’s time to unlock unparalleled insights and inspiration. Contact bookings@gairmaxwell.com to forge an unforgettable experience for your audience. Your transformational journey awaits!
BIG LITTLE LEGENDS: SPOTLIGHTED IN FORBES 🌟
ACCELERATE YOUR BRAND: NAVIGATE THE BRANDING HIGHWAY 🚀
Is the horizon beckoning your brand to chart its distinct course? Embark on an exhilarating metaphorical road trip through THE BRANDING HIGHWAY. Tailored for larger enterprises and organizations, our Executive Bootcamps act as both your compass and destination, propelling your brand to ascend as a trailblazing, unrivaled “Category of One.” En route, unravel the art of forging formidable Differentiation, strategic Relevance, and harmonizing your executive ensemble. The Branding Highway, with its riveting bends and revelations, begs to be experienced first-hand. Catch a glimpse of this high-octane journey in the teaser video below.
“No one remembers who took second place. That will never be me.”
CRAFTING MASTERPIECES WITH DEFIANT ASTRONAUT MEDIA 🎥🚀
Every week, someone asks a question about our videos and our media partner responsible for the storyboarding, production, and editing. Headquartered in Toronto, ON with a Western Canadian office in Calgary, AB, DEFIANT ASTRONAUT MEDIA is uniquely positioned to help business leaders all over the continent rethink what's possible with this art form.