How One Man Became King
The King is gone, but his impact is still being felt around the world.
This past weekend, it was Kurt Kitayama who benefited most. Kurt pocketed a $3.6 million top prize at Bay Hill in Orlando, Florida. Hardly a household name, Kitamaya’s clutch performance made for great television as the underdog David beat Goliaths like Rory McIlroy and Scottie Scheffler, earning his first win on the PGA Tour. With a purse of $20 million dollars, there was plenty of consolation money to go around, but the real winner, once again, was the game of golf itself.
More than six years since he passed, the King’s legacy continues to shower the sport he loved like bright Florida sunshine.
Arguably the most successful businessman to have come from the world of sports, he was unquestionably the games’ biggest and most popular ambassador. Just behind the first tee at Bay Hill stands a 13-foor bronze statue that reminds fans and visitors of a remarkable sports icon and his profound impact - not just on golf but on American life and culture.
Few, however, can pinpoint the precise moment when the King threw caution to the wind and earned the crown that still belongs to him. Although there were plenty of opportunities, no one else dared to travel more than 5,000 miles to occupy a throne that was waiting for someone to step up and grab it.
Join us on the first tee at Bay Hill and discover How One Man Became King on this segment of Leaders & Legends.
“Thank God we have the example of Martin Luther King, Jr. People need role models. They need to see examples of people in peoples' lives, and that's why it's so important not just to commemorate his life, but to study and try to live by the principles of that life” CORETTA SCOTT KING
p.s… For centuries, legends have always attracted more than their fair share of attention with an identity uniquely their own. This is why developing a highly distinctive Brand Identity that stands apart from all others is crucial in today's Attention Economy; an essential component to staying top of mind and achieving long-term, sustainable growth.
When you create a BIG LITTLE LEGEND and develop your own “Category of One”, no one will ever mistake you for anyone else.
You begin to get noticed and benefit from the currency of Attention like the legends that have come before you.
On April 11th, Calgary-area business leaders have an exclusive opportunity to tap into this potent source. An immersive and highly experiential process to develop their Brand Identity using the Big Little Legends Framework in a way that will set them apart from all others. Soon to be offered at a number of different locations across North America, you can learn more about BIG LITTLE LEGENDS: THE MASTERCLASS by clicking here.
p.p.s…. Leaders & Legends will now be published on the second Wednesday of every month. Additionally, we are excited to announce that throughout 2023, we will be experimenting with new and innovative video-based initiatives. If you have any suggestions for future subject material or personalities that you think should be profiled, please send an email to gair@gairmaxwell.com.
PLANNING A SPEAKING EVENT?
Businesses and industry associations often strive to stay ahead of the fast-moving trends in their fields. To meet this need, we are currently scheduling numerous in-person programs for 2023 and 2024 to share the universally-applicable message of BIG LITTLE LEGENDS. If you are interested in learning more about scheduling an In-Person or Virtual Speaking Program, please contact us at bookings@gairmaxwell.com. \
“Heroes get remembered. Legends never die” BABE RUTH.
BIG LITTLE LEGENDS. : The Forbes Interview
How Everyday Leaders Build Irresistible Brands - is available 24/7/365 thanks to wonderful distribution partners like AMAZON, AUDIBLE and Wal-Mart.
Thanks to Vancouver-based Page Two Publishing, the little black book with the magical cover is steadily gaining traction with a global audience. The latest to join this groundswell of support is Forbes contributing writer Rodger Dean Duncan who published this interview on October 13th. Click here to read.
YOUR BRAND. ON TRACK.
If you are currently seeking to discover and define your brand's unique story and strategy, we invite you to explore a metaphorical road trip called THE BRANDING HIGHWAY. Our Executive Bootcamps are designed to serve as both the journey and the destination, helping your brand emerge as an undeniable and undisputed "Category of One." Throughout this journey, you will learn how to create substantial differentiation and strategic relevance while aligning your executive team. We encourage you to watch this video for a quick preview of what to expect.
“No one remembers who took second place. That will never be me" ENZO FERRARI
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