Mastering Symbolic Thought
How many languages can your human brain recognize and understand?
Words are but one of those languages. Music is another. So is colour.
All told, the melon that rests atop your shoulders can recognize and process a dozen different languages*, including symbols.
The crucifix, the Fleur de Lis, Stars & Stripes, the Star of David and the Bat Signal in the night sky are potent examples of how Symbolic Thought can inspire millions of people. So powerful that some will willingly defend those symbols with their lives.
The absolute best brands in the world understand this. Including one based in Georgia, built on timeless values of tradition and exclusivity with clearly defined protocols and customs that do not exist anywhere else on the planet. It’s where food prices are ridiculously low. Tipping is prohibited. So are cell phones. There’s a massive fence around the property to keep out animals and gawkers.
During one special week in April, television commentators speak in hushed tones. With great reverence they employ unique terminology, referring to "fans" or "spectators" as "patrons”. Merchandise can only be purchased from one of the shops on the property and only during that one special week in April. No one is permitted to wear their cap backwards. Scalping tickets can land you in jail. Membership at this club is limited to about 300 and its virtually impossible to become a member unless someone quits or dies. What this one business does better than most is to leverage Symbolic Thought and build a brand worth billions.
The Masters Tournament is the only major championship played at the same venue every year, but Augusta National is quite unlike any other golf course. Each spring it offers yet another master class for any business leader who is genuinely curious about what lies beneath the surface of any legend. Amidst blooming azaleas and flowering dogwoods, take a leisurely stroll down Magnolia Lane and discover how you can Master Symbolic Thought on Leaders & Legends.
“If they have a golf course like this in heaven, I want to be the head pro. Every shot is within a fraction of disaster – that's what makes it so great”
GARY PLAYER
p.s…. The 2025 Masters will see Scottie Scheffler try to defend his title and win another Green Jacket with four gruelling rounds beginning at Augusta National on April 10th. The pressure on these competitors can best be summarized by the late Chi Chi Rodriguez who told reporters, ‘The first time I played The Masters, I was so nervous I drank a bottle of rum before I teed off. I shot the happiest 83 of my life!” Tune into the coverage on CBS and you will gain even more appreciation of how Symbolic Thought is sprinkled throughout the broadcast. It will offer you even more insight on why this one language out of 12 resonates with humans at such a deep level*.
PLANNING A CONFERENCE OR SPEAKING EVENT?
How could enduring principles from the origin of legends be applied to your company or industry association? In the face of frantic, unforgiving change, BIG LITTLE LEGENDS offers a deeper dive into timeless principles that NEVER change. If you have an in-person event on the 2025 horizon - or even into 2026 - watch the cinematic ‘movie trailer’ and discover the endlessly fascinating, often mesmerizing, universally applicable message of BIG LITTLE LEGENDS.
“Heroes get remembered. Legends never die” BABE RUTH
For more information on scheduling an In-Person or Virtual Speaking Program, contact us here: bookings@gairmaxwell.com.
BRAND STRATEGY: ON PURPOSE & ON TRACK
It’s been called a metaphorical road trip that is both journey and destination. THE BRANDING HIGHWAY is designed for larger companies and organizations looking to emerge as an undeniable, undisputed, "Category of One.” This proven, market-tested process is an avenue for Executive Teams to discover both a highly distinctive Brand Identity as well as develop the foundation for your own Media Company. Impossible to describe. Filled with many twists and turns, here is a quick preview:
“No one remembers who took second place. That will never be me." ENZO FERRARI
BIG LITTLE LEGENDS: Featured In Forbes 🌟
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