Tracy is a businesswoman, windsurfer, tea-drinker, wife, and mother of two. Makes her home on Canada’s east coast.

Kristy is a businesswoman, fitness buff, tea-drinker, wife, about to become a first-time mother. Makes her home on Canada’s west coast.

Tracy sells and promotes a world-class product.

Kristy delivers world-class professional services.

These two women share many other commonalities, but since they don’t know each other and are totally unaware of each other’s existence, their shared story is one of the best ways to illustrate the answer to a simple question…

how do you create a legend?

We surveyed well over 1,500 people - both online and off - to arrive at a definitive, research-based answer. The question surfaced again last week during our new MasterClass program. Attendees were called upon to name human qualities and characteristics attributed to individuals they consider to be legends. In a predictable fashion, the answer pattern repeated itself.

Rather than explain in an academic or scholarly manner, you can observe these qualities for yourself through the eyes of Tracy and Kristy. Both women possess the essential ingredients of curiosity, courage, vision, and initiative, but those are just words in a dictionary until you see the actions driving them forward. If you are sincerely curious about exploring the origin of legends, Tracy and Kristy are great examples of how to begin the journey.

Four Pillars of Legendary Traits

According to Pew Research, sampling over 1,000 people on a random basis gives you a very clear understanding of how an entire country thinks and what they believe. Using data gathered at in-person sessions and conferences between 2018 and 2020, the question about legend creation and the human characteristics required can be summarized with four broad, yet concrete pillars.

MINDSET - This specific attribute has been exhaustively studied by critically acclaimed Stanford psychology professor Carol Dweck. In her 2006 best-seller, Mindset, Dweck outlines the difference between a Fixed Mindset and a Growth Mindset. Essentially, Dweck discovered that intense curiosity and a hunger for learning in the face of failure, are key components of a Growth Mindset. Like parachutes, minds only work when they are open.

ASPIRING IDEAS – Every legend in history from Lincoln to Lombardi, Gandhi, Churchill, FDR, JFK, MLK, Rosa Parks, Terry Fox, Steve Jobs, Nelson Mandela, Mother Teresa, and countless others demonstrate a capacity to inspire others with dreams and ideas bigger than themselves. Truly visionary leaders plant trees, under whose shade they do not expect to sit.
CHANGE – Every legend in history either initiates change or embraces it. From Einstein to Edison, Elton, and Elon, this is another one of those attitudinal patterns that reflects how legends are always determined to stay well ahead of the relevance curve. Typically reflected by people eager to take that first step even when can’t see the height of the staircase.
DO HARD THINGS – Few define this principle of work ethic, courage, and consistency better than Pablo Picasso. Over a 78-year career, the Spanish-born Picasso produced about 147,800 pieces, consisting of: 13,500 paintings, 100,000 prints and engravings, 300 sculptures and ceramics, and 34,000 illustrations. In other words, guts, grit, and fortitude go with this turf.

Harnessing Vision, Courage, and Identity to Create Personal Legends

These four pillars reflect what Tracy and Kristy are demonstrating in their respective markets on either side of the country. With help from top-notch partners like Rory and Shelagh, they are creating their own personal legends from opposite ends of Canada. Nothing stops you from doing the same thing. Nothing prevents you from starting from where you stand right now. It begins with an aspirational vision to make a mark. To leave a footprint by creating something larger than you.

There are no hacks, shortcuts, golden tickets, or silver bullets. Just unshakable focus to find an identity that is uniquely yours – nobody else’s.

If you are curious and courageous enough to take that first step, you just might discover, tell and live the greatest story you have ever known.

Your own.

“Why seek out the tried and true, instead of experiences that will stretch you? With a fixed mindset, you're so worried about how smart or talented you are, you don't take on challenges. You don't try new things. The passion for stretching yourself and sticking to it is the hallmark of the growth mindset”.

CAROL DWECK

Explore Our Exclusive Coaching Programs and Transformative Masterclass

Discover more about our exclusive coaching programs, including the groundbreaking BIG LITTLE LEGENDS MASTERCLASS. Click here to schedule a one-on-one conversation and embark on a transformative journey!

UNLEASHING LEGENDARY INSIGHTS: SUPERCHARGE YOUR EVENT WITH BIG LITTLE LEGENDS

The business landscape evolves at breakneck speed, and staying ahead requires an edge. Imagine delving into the ageless wisdom that forged legends to catapult your organization or industry association into new realms of excellence. It’s not just about the moment in the spotlight; it’s about the lasting IMPACT that reverberates long after the echo of applause fades. This is what keeps you triumphantly navigating the ever-shifting waves of Relevance. Hosting an in-person event later this year or in 2024? Elevate the experience by embracing the universally potent message of BIG LITTLE LEGENDS. The time is now to craft your own legacy.

Elevate Your Event with a Captivating Speaking Program! 🌟 Whether In-Person or Virtual, it’s time to unlock unparalleled insights and inspiration. Contact bookings@gairmaxwell.com to forge an unforgettable experience for your audience. Your transformational journey awaits!

BIG LITTLE LEGENDS: SPOTLIGHTED IN FORBES 🌟

Dive Into Forbes here.

BIG LITTLE LEGENDS - Unveiling the Art of Crafting Magnetic Brands for Everyday Leaders - is at your fingertips anytime, anywhere, thanks to our esteemed distribution powerhouses, including AMAZON, AUDIBLE and Wal-Mart. . Empower your leadership and brand with boundless insights! 📚🎧

ACCELERATE YOUR BRAND: NAVIGATE THE BRANDING HIGHWAY 🚀

Is the horizon beckoning your brand to chart its distinct course? Embark on an exhilarating metaphorical road trip through THE BRANDING HIGHWAY. Tailored for larger enterprises and organizations, our Executive Bootcamps act as both your compass and destination, propelling your brand to ascend as a trailblazing, unrivaled “Category of One.” En route, unravel the art of forging formidable Differentiation, strategic Relevance, and harmonizing your executive ensemble. The Branding Highway, with its riveting bends and revelations, begs to be experienced first-hand. Catch a glimpse of this high-octane journey in the teaser video below.

CRAFTING MASTERPIECES WITH DEFIANT ASTRONAUT MEDIA 🎥🚀

Every single week, we’re flooded with queries about the captivating allure of our videos. The wizard behind the curtain? Defiant Astronaut Media, our ingenious media partner breathing life into the narrative through spellbinding storyboarding, meticulous production, and polished editing. With a command center in Toronto, ON, and a strategic outpost in Calgary, AB, Defiant Astronaut Media is not just a company; it’s a launchpad empowering business trailblazers across the continent to redefine the horizons of creativity. Buckle up and venture into a realm where artistry knows no bounds.