Leaders & Legends: The Series

In-depth case studies and long form essays about everyday leaders who bend the rules in their favour. Join our growing global village of subscribers and discover how like-minded people are creating significant impact, substantial differentiation, cultural alignment and meaningful change within their companies, organizations and communities.

Gair Maxwell 9/29/20 Gair Maxwell 9/29/20

What IF Building a Brand Was Like Building a House?

Working with entrepreneurs and companies who want to build irresistible brands is like building a new house.

You begin with the foundation.

Gair Maxwell 9/15/20 Gair Maxwell 9/15/20

Good Fortune of Reputational Equity

Geoff has made quite a name for himself.

Originally, from the small town of Vermillion, South Dakota, Geoff headed east and graduated Harvard with a B.A. in economics and earned his M.B.A. at NYU.