Leaders & Legends: The Series
In-depth case studies and long form essays about everyday leaders who bend the rules in their favour. Join our growing global village of subscribers and discover how like-minded people are creating significant impact, substantial differentiation, cultural alignment and meaningful change within their companies, organizations and communities.
Forward Thinking Leadership
“The secret of change is to focus all of your energy not on fighting the old, but on building the new”. SOCRATES
What IF Building a Brand Was Like Building a House?
Working with entrepreneurs and companies who want to build irresistible brands is like building a new house.
You begin with the foundation.
Good Fortune of Reputational Equity
Geoff has made quite a name for himself.
Originally, from the small town of Vermillion, South Dakota, Geoff headed east and graduated Harvard with a B.A. in economics and earned his M.B.A. at NYU.