Will You Embrace Your "Weird"?
After meeting more than a year ago in the online world, I finally got to meet them in person last month at the scene of the crime.
‘Canada’s Most Notorious City’.
A town made famous by an international incident triggered by this dynamic duo who took to social media to defend its honor against a hostile international threat.
With a wildly entertaining video, these two dads from Saskatchewan launched a global media firestorm with millions of dollars in FREE publicity for an otherwise isolated town in the middle of nowhere.
The implications for your business, community or career are staggering.
In the Attention Economy, people no longer vote with their wallets. They now vote with their time and attention.
Your brand can benefit from plugging into these exciting, new dynamics, but it helps to know a few things from those who have “been there, done that”.
And, it also helps to be OK with what makes you a little “weird”as you'll discover from this conversation with Justin & Greg on this edition of Leaders & Legends.
"No matter what you do, your job is to tell your story" GARY VAYNERCHUK
P.S. ... If you head over to their You Tube channel, you will see a number of entertaining videos, like this one that took dead aim at marketers who insist on clothing their companies with cheap suits peppered with empty, meaningless, mission-statement b.s
Introducing ... BIG LITTLE LEGENDS!
It's our newest keynote/workshop and preview of the forthcoming book of the same name. It's entitled BIG LITTLE LEGENDS - How Everyday Leaders Build Irresistible Brands.
Got Brand?
How do you Discover Your Story, Align Your Team and Re-Brand Your Company - in only One Day? If you think it's time to let your competitors zig while you ZAG you might want to explore The Branding Highway BOOTCAMP. It's a no-nonsense approach to gather your executive team and take your business and brand in a new and different direction - with everybody on the same page. You can begin the journey towards becoming a "Category of One" by starting HERE.
Planning a Speaking Event?
The wheels of business are turning faster each quarter and your company or industry association may be busy making plans to stay ahead of the lighting-fast relevance curve. In that spirit, we are now booking events for 2019 and 2020 with organizations like the National Truck Equipment Association to dramatically rock their next conference with keynotes and workshops that inspire audiences to acquire “STADIUM-SIZED PERSPECTIVE”. For booking inquiries, please contact us.
Other Resources for You to Explore:
Purchase the critically-acclaimed, NUTS, BOLTS AND A FEW LOOSE SCREWS. Available at Chapters.ca and Amazon.com.
Get daily updates and continue the DISCUSSION on FACEBOOK or visit www.gairmaxwell.com
"Everything you can imagine is real" PABLO PICASSO