The branding Highway bootcamp
INSPIRING LEADERS TO BUILD IRRESISTIBLE BRANDS
Especially as it relates to our endless fascination with compelling stories and enduring legends.
Through the centuries, people of different social, cultural or ethnic backgrounds have always responded to, and rallied around powerful stories that have depth, meaning and purpose.
The very best brands on the planet; legends like Apple, Disney and NIKE don’t act and speak like everyone else. Their ‘magic’ trick lies in developing an original story that attract THE BEST customers and talent – and there is no reason why you can’t do the same thing with a similar approach.
The Best Brands In the World are Irresistibly Enticing Because of the Stories They Represent.
We Think You Should Enjoy That Same Advantage.
We believe nothing is more motivating than the timeless power of YOUR story; shared with the kind of people you want to surround yourself with; to rally customers, team members and set you apart as being DIFFERENT from all other competitors in your category.
It’s why we designed THE BRANDING HIGHWAY BOOTCAMP, the one-day centerpiece of a 60-Day Immersion Program for you and your executive team. This process was developed as a practical way to answer the paramount question:
Who are we beyond the products & services we offer?
Over the course of this 60-Day Experience, you and your team will have ample time to prepare for the One Day BOOTCAMP with sufficient time allocated on the back end to develop a concrete Action Plan.
Phase 1 – Preparation & Homework – 30 Days Prior
Phase 2 – THE BRANDING HIGHWAY BOOTCAMP (One-Day Off Site)
Phase 3 – Finalize Action Plans – 30 Days Follow Up
The foundation for your brand. Irresistible to anyone who hears it.
Identify things that threaten what your customers care about and be the hero that slays their dragons.
The foundation for all external marketing efforts, internal culture and customer fulfillment.
Category of One
Tangible, science-based methodologies to achieve massive degrees of 'Differentiation & Relevance'.
Build a strong framework that creates a powerful online presence.
Attract like-minded customers and create deep emotional bonds that lead to tribal behaviour.
Coffee Shop Approach
Learn fundamentals to enhance your social media presence, and encourage more engagement.
Recognize why it’s crucial for anyone who wants to define and measure return on brand marketing activities.
Give customers a real reason to do the marketing for you.
WHAT PEOPLE SAY ABOUT US
“Completely disrupting the status quo of how to bring fresh ideas to market. Completely out of the box thinking.”
“The information he shares is not only on another level of intelligence, but just the energy and passion and the way he incorporates music and story telling into the delivery and content is amazing.” DAN MARTELL
“THE BRANDING HIGHWAY BOOTCAMP is a real game-changer!”