The branding Highway bootcamp
The Best Brands In the World are Irresistibly Enticing Because of the Stories They Represent.
We Think You Should Enjoy That Same Advantage.
Building a legendary brand has very little to do with fancy logos, clever ads or jumping on the latest social media bandwagons. Those are just tools and tactics; platforms and gimmicks that change with the seasons.
The one thing that never changes is ... human behaviour. Through the centuries, people of different social, cultural or ethnic backgrounds have always responded to, and rallied around powerful stories with depth, meaning and purpose.
The Very Best Brands Don't Speak Like Everyone Else.
That’s why we believe, nothing is more compelling than the power of YOUR story; shared with the kind of people you want to have as customers and on your team.
It’s about sharing values-based stories that real people want to believe in.
Together, you and your team build a brand that focuses on CONNECTION rather than trying to convince the market.
In one day, you will leave with unusual clarity and relevant, actionable ideas; knowing with full confidence how to implement a storytelling strategy that rivals the very best in the world.
In One-Day You Will Walk Away With:
A Legendary Story
Irresistible to the market that attracts them emotionally.
Allows your brand to ZAG away from competitors (while they all ZIG).
A Tribal Narrative
The foundation for all external marketing efforts, internal culture and customer fulfilment.
Category of One Strategy
Positioning of your Brand that sets you apart from all of your competitors.
A Two-Word Anchor
Occupy a space completely your own in the minds of the people you meet both offline and online.
Media Company Strategy
Build an online audience that becomes an ongoing source of referrals.
WHAT PEOPLE SAY ABOUT US
“Completely disrupting the status quo of how to bring fresh ideas to market. Completely out of the box thinking.”
“The information he shares is not only on another level of intelligence, but just the energy and passion and the way he incorporates music and story telling into the delivery and content is amazing.” DAN MARTELL
“THE BRANDING HIGHWAY BOOTCAMP is a real game-changer!”