The LEgendMakers
Session #1 Recap & Assignments
“Whether you like it or not, every person is now a media company. The tools are easy, free, and everywhere. More importantly, producing content is now the BASELINE for all brands and companies. It literally doesn’t matter what business you’re in, what industry you operate in, if you’re not producing content, you basically don’t exist.” Gary Vee
SUMMARY
You are a Media Company first. You are a ____________ company second.
You are about to transition away from conventional marketing. You are on the verge of becoming a creator of stories that inspire conversations and dialogue.
This is a comprehensive story-based strategy that could include a variety of online assets such as video, podcasting, social media posts and creating an online community.
YOUR objective IS TO CREATE TRUST & CONNECTION.
This is the foundation for inspiring loyal fans.
The quickest and most effective way to do this is through compelling video based storytelling based on dramatic plot lines and strong characters.
we LIVE IN AN online COFFEE SHOP.
Today, brands are now being built through social media content.
It is more important than ever to conduct ourselves in the online ‘coffee shop’ with a generous spirit and a giving attitude.
Assignments
Create a list of 20 topics for your publishing schedule that directly relates to your narrative.
Watch this recent video podcast to get a clearer sense of how being a media company can impact the long-term health and prosperity of your brand.
If you haven’t already done so, please connect with us on our social media channels and sign up for our Leaders & Legends series below.
