The Branding Highway
ACCELERATE & DIFFERENTIATE
(Without Spending a Fortune on Advertising!)
This high voltage presentation follows the route of a metaphorical road trip with key pit stops to help any firm of any size recognize how to create substantial DIFFERENTIATION, turn customers into ADVOCATES and establish a brand legacy that rivals some of the best in the world. Join Gair Maxwell for an adventurous, wide-open ride on THE BRANDING HIGHWAY and discover how otherwise ordinary companies have achieved extraordinary 15-20 x growth over a 5-year period, inspired employee buy-in ... all while hacking and slashing their advertising budget! With a presentation style described as equal parts "captivating", "mesmerizing" and "electrifying" Gair reveals why developing a remarkable brand involves much more than picking colors, a logo or recycling vanilla pudding promises that speak of "quality", "innovation" and the usual "features, advantages and benefits". With eye-popping clarity, he exposes the universal secrets of iconic brands such as Apple, Ferrari and Harley-Davidson; how you can leverage those same principles to create a "Category of One" and generate higher volumes of inbound business as the preferred choice of customers - no matter how crowded or volatile your marketplace
WHAT YOU WILL DISCOVER
What Won't Work
Specific reasons why the vast majority of marketing tactics, advertising campaigns and social media strategies are largely ineffective - no matter how much $$$ you spend.
How To Be Heard
How to avoid commoditization and distinguish your company from the rest of the competitive herd in a way that makes you heard. And stand apart like no other.
The Big Shift
The single biggest shift in the marketing and advertising industry since the creation of the mass media-industrial complex in the 1950's.
Why you don't have to be a huge, global company like NIKE, Starbucks or Disney to create a brand that delivers a huge impact in your specific market space.
How to "speak human" and apply the ancient power of storytelling in a way that inspires a customer community eager to do the marketing for you.
New strategies to harness the digital horsepower of on-line platforms, leapfrog the laggards and stay miles ahead of the relevance curve.
THE BRANDING HIGHWAY has been described as both a journey and a destination, designed to help your brand spend less time convincing and more time connecting in a way that inspires meaningful relationships and customers for life. Audiences walk away with relevant and actionable ideas; knowing with full confidence how any brand - regardless of product or service category - can be re-aligned & re-ignited to boost revenues & profitability while increasing market share and shareholder equity. Get ready to buckle up, start your imagination engine and take the next off ramp to bypass your competitors with an experiential road trip designed to kickstart your marketing efforts into the fast lane.
Yes there are two paths you can go on, but in the long run, there is still time to change the road you're on. LED ZEPPELIN
"Gair is an inspiring figure. He makes you want to get up and achieve something. As good a speaker as I’ve ever heard.”
KISS & Family Jewels
"Thanks and Wow! Make that a Double-WOW!!Thanks for opening my eyes and inspiring me to build a great company."
Karen Stewart, CEO
Vistage International UK