Working with entrepreneurs and companies who want to build irresistible brands is like building a new house.

You begin with the foundation.

Geoff has made quite a name for himself.

Originally, from the small town of Vermillion, South Dakota, Geoff headed east and graduated Harvard with a B.A. in economics and earned his M.B.A. at NYU.

In a private memo directed at Berkshire Hathaway’s top managers, Wall Street icon Warren Buffet proclaimed: “We can afford to lose money – even a lot of money. But we can’t afford to lose reputation – even a shred of reputation”.

Just suppose you lived in a remote location without any substantial monetary means or powerful, personal connections to speak of? How would you go about the serious business of changing the world if you constantly felt economically, culturally and socially subjugated in every way?

The note that tumbled into the inbox following Thursday’s webinar landed with a thud.

We’re all in a place we’ve never been before.

Trying to make sense of some god-awful ugly truths.

In 2014, we discovered on-line video was going to emerge as the single most dominant factor in anyone’s long-term brand strategy.In

You already know it’s not business as usual. 

For business leaders scrambling to protect their companies and their people, the COVID-19 crisis is both a battle for short-term survival and long-term sustainability.

This is a great time to be thinking about all those people in your life who at one time or another were told NO.

Three weeks into this new reality and a fundamental truth is being viewed in a new light.

Besides having a lot of money, what is the # 1 commonality shared by those who have created long-term wealth and success? It’s not intelligence or education. You can always find plenty of highly-educated people with an MBA working dead end jobs. It’s not luck, courage, instinct or timing.

Unreasonable Commitment creates a powerful cocktail.  It happens whenever you plant your flag on any mountain of an idea that you are willing to die for.  Or, in Jerry’s case, when you are staring down the wrong end of a gun barrel. 

There are plenty of friends and colleagues of mine who are motivational speakers. Men and women who speak before large audiences in the hope of disrupting and disturbing your current level of thinking.

Ferris Bueller was right. 

"Life moves pretty fast. If you don't stop and look around once in a while, you could miss it."

Did waking up on the morning of January 1, 2020 – the first day of our new year and decade – feel any different to you?

Bill was once kicked out of Medford High for brawling. Described by some as an irascible hot-headed S-O-B, Bill was scared straight by a school superintendent who warned him he would wind up dead on a saloon floor and embarrass his mother if he didn’t turn his life around.

You believe you have stumbled on to a genius idea.

An explosive brainwave that will fundamentally shift the future of your business and brand.

Growing up on an Iowa farm, Everett watched his father stubbornly resist using new hybrid seed corn, even though it offered a 25% higher yield and was resistant to drought.

Everyone loves a good rags-to-riches story, but have you ever noticed how many people also devour stories of how the mighty have fallen?