Blog

Why Your Brand Is NOT Your Logo

  • 2019-03-06

The need to “Belong” taps into the deepest part of our humanity.   Psychologists and anthropologists agree that humans possess a strong, primal instinct to feel a sense of ‘belonging’ to small groups that share clear purpose and values.   Even prisoners feel this. Like those who attended a certa...

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Who Are Your Everyday, Unsung Heroes?

  • 2019-02-19

It’s been said that the strongest among us are not those who flex their hero muscles in public, but those who quietly win battles we know nothing about.

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Are Crusty Old Guys Killing Your Business?

  • 2019-02-05

You are sitting in a boardroom ... and the meeting you are at is like a corporate version of GroundHog Day or listening to Charlie Browns teacher.

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How a $50 Video Inspired a Movement

  • 2019-01-22

Over the past week, social media feeds have exploded with two different stories released just two days apart. Two polar opposite topics that share more in common than you might think.

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How Will You Raise Your Game in 2019?

  • 2019-01-09

What do you remember about the year 1999? For many it was the year of Y2K and the looming internet apocalypse that never happened.

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Drumbeat of The Tribal Narrative

  • 2018-10-30

What separates ordinary slogans and taglines from those few, carefully selected words and phrases that anchor legendary brands? Consider the following. “Think Different”. “Just Do It”. “A Diamond is Forever”.

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TOP 10 VIDEO BLOGS FOR BUSINESS IN 2018

  • 2018-10-10

If you get your kicks watching cat videos, on-line gamers, political rants or tips on how to play the ukulele, this post is not for you. If you are a person who doesn’t give two hoots and could care less about the marketing function – an essential component for any sustainable enterprise - this...

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A DEEP DIVE INTO THE BRANDING POOL

  • 2018-09-26

F. Scott Fitzgerald was once described as a man who could stroke you with his words. Author of epics like The Great Gatsby, it was Fitzgerald who once said, “Don’t write because you want to say something. Write because you have something to say”.

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MOTOR CITY RENAISSANCE

  • 2018-09-11

Detroit is cool again. Still tough. But, more real. Five years ago, Detroit was America's poster city for urban decay. The city was $18 billion in debt with abandoned homes dotting the landscape.

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How are you facing “The Freight Train of Change”?

  • 2018-08-28

The phrase “retail apocalypse” has become so ingrained in our culture, that it now has its own Wikipedia entry.

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