Leaders & Legends: The Series

In-depth case studies and long form essays about everyday leaders who bend the rules in their favour. Join our growing global village of subscribers and discover how like-minded people are creating significant impact, substantial differentiation, cultural alignment and meaningful change within their companies, organizations and communities.

Gair Maxwell Gair Maxwell

Bare Knuckle Conversations

His mug shot and Philadelphia Flyers cap says it all.

My friend Minter is always up for a good chat, especially if he gets to wax eloquent about his undying, unshakeable love for the Broad Street Bullies.

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Gair Maxwell Gair Maxwell

A Big Little Tipping Point

Do 't, knight. I'll write thee a challenge. Or I'll deliver thy indignation to him by word of mouth.

SIR TOBY BELCH, Act 2, Scene 3 TWELFTH NIGHT

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Gair Maxwell Gair Maxwell

For The Curious And Courageous

For nearly 6,000 years, from many different civilizations, the study of history is how leaders have illuminated the dark path called decision-making.

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Gair Maxwell Gair Maxwell

Escape The Land Of Bland

As lead singer James Hetfield of Metallica fame is often fond of saying, “Without the Message, Nothing Else Matters.”

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Strike While The Future Is Hot - Part II

No matter the century, town, or city, whenever or wherever you see a thriving business, you can be certain there was once an individual with a long-term, courageous Vision.

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Gair Maxwell Gair Maxwell

Bring your best sparkle to the table

You can do a lot at your kitchen table when nobody else is watching.
Tinker, experiment, pull things apart, put them back together. Shine, buff and polish weathered chains and dusty rocks until they begin to glitter in a way that makes Mom and Dad light up with pride.

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Gair Maxwell Gair Maxwell

Start Your Story Engine

How do you know for certain if your brand strategy is working?

What visible proof do you have of a return on your marketing efforts?

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Gair Maxwell Gair Maxwell

A Damn Good Conversation About a Big Little Book

Through the halcyon days of late-night television, it was common to see celebrities, actors, rock stars and best-selling authors appear on talk shows hosted by stars like Carson, Leno, and Letterman.

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Gair Maxwell Gair Maxwell

The Modern-Day Don Draper

For centuries, alchemists were thought to possess mystical powers to create elixirs of immortality, panaceas to cure any disease and allow humanity to achieve magnum opus perfection of mind, body and soul.

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Gair Maxwell Gair Maxwell

Eddie, steve & a beginner’s mindset

There were no guarantees.

No proven methods or maps to follow.

No structure. No support systems. No turning back.

We were literally flying by the seat of our pants.

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Symbols & Rituals - Part II

Why did Jeff Bezos always have an empty chair at the Amazon boardroom table whenever high-level executives gathered for meetings? Did Jeff know something every leader should know about storytelling? Could there be a lot more to this craft than meets the eye?

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Gair Maxwell Gair Maxwell

The second war for talent

If you truly want to compete and win in this Second War For Talent, several questions need to be put on the strategic planning table right now. Gather your fellow executives, turn the boardroom into a war room and begin the conversation.

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